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The Post-Digital Enterprise

Av Ferdinando Pennarola (red), Gianluigi Castelli (red), Severino Meregalli (red)
  • Innbundet

  • 2022

  • Engelsk

Going Beyond the Hype

A new wave of digital technologies has impacted the business world like a tsunami. But after a first phase characterized by hype and unrealistic expectations, there is now a shared need for a better understanding of how to create real and sustainable value by adopting these technologies. This book suggests a pragmatic approach to value creation by embracing the post-digital mindset: a more mature attitude toward digital innovation focused on putting these technologies at work rather than marveling at them. After the illustration of a post-digital manifesto, the book explores all the key topics and tools that are relevant for the decision makers in this context.

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